Playbook
Short-form proof that points back to product.
TikTok playbook: hooks, product-proof formats, cadence, and conversion for software and AI teams—not vanity trends only.
When TikTok fits
Strong for visual demos, before/after, founder moments, and rapid packaging of product truth. Weak as the only B2B enterprise channel.
Plays
- 15–45s problem/solution clips
- Feature in context (real workflow)
- Myth-busting for your category
- Series with a recurring hook
Conversion
Bio and pinned comments carry one link strategy (trial or pricing page). Optimize for saves and profile visits that become signups.
Agent-ready steps
Inputs: product clips or screen recordings. Steps: hook variants → scriptlets → on-screen text → human approve → batch schedule. Review: brand safety and claims.
Cross-post
Reuse winners to Reels/Shorts with native edits. Same insight, platform-native packaging.