Blog
Field notes on multi-channel growth.
Practical writing for product teams running SEO, GEO, social, video, and owned distribution.
Short-form product proof: TikTok without vanity metrics
Formats, cadence, and kill criteria for product-truth clips.
Turn YouTube into a demand channel for product teams
Formats, publishing system, and kill criteria—without becoming a media company overnight.
Own the relationship after the click: email sequences for product teams
Trial activation, changelog, and method newsletters—without spam theater.
A weekly growth operating cadence for product teams
Decide, run one play, score kill criteria—compound learning without a large growth org.
GEO for AI products: how to get cited by answer engines
Definitions, FAQ schema, and entity clarity so assistants describe your product correctly.
LinkedIn, X (Twitter), and Reddit as a single distribution system
How product teams coordinate social channels without becoming a content agency.