Playbook
Turn LinkedIn into a trial channel.
LinkedIn playbook for founders and product teams: narrative, cadence, and conversion to product trials—not vanity engagement.
When LinkedIn wins
Best for B2B buyers who research on open professional networks, founder-led narrative, and hiring-adjacent trust. Weak as the only channel for pure developer tools that live on GitHub and Reddit.
Positioning
Lead with customer jobs and proof, not feature dumps. Each post should make one claim a buyer can repeat. Series beat one-offs: method, proof, product moment.
Cadence
3–5 posts per week from a real human voice. Comment daily in target ICP threads with substance—not emoji. Recycle winning angles into longer playbook assets.
Conversion
Every series ends with a single CTA: free trial or pricing. Use one consistent landing URL with UTM tags. Profile headline and featured section match the wedge.
Agent-ready steps
Inputs: weekly wins, customer language, forbidden claims. Steps: outline five posts → draft → human edit for voice → schedule → log engagement that led to trials. Output: calendar + CTA links + weekly kill/keep note.
Honest boundary
Growthloud is not a ghostwriting agency or engagement-pod service. You get plays, templates, and review gates—your team still shows up as humans.